Package Your Passion Into an Online Course & Claim Wild Freedom For Your Family
You don't have settle for a system that's designed to make you fail - it's time to take your family back and live out your purpose in your online biz every single day.
let's do it!
Create, Launch + Sell Your Online Course Around Your God-Given Calling
Don't you wish there was a way to beat the system, build generational wealth and be present in your family every day?
So you've been wanting to find the magic, quick-fix for making money at home that doesn't require you to...
X Market products you don't really believe in
X Sell your soul to content creation madness
X Survive off of affiliate marketing or blogging
X Have an insanely large Instagram Following
X Keep you tied to your computer 24 hours a day
X Keep your beliefs silent in fear of losing clients
That doesn't have to be your path - you can make serious "passive" income and serve the people God called you to serve
So let's break down some lies first...
TBH...Passive income is actually a lie in my opinion.
How many "gurus" have sold you the lie that to build an online business, all you need to do is create a course, build a funnel and then BAM - clients will come marching in the door through organic or paid marketing?
What they don't tell you is...
- We're always tweaking our funnels and offers fizzle
- Technology changes (hello Facebook Ads IOS Updates)
- The economy DOES hurt the online sales gravy train
- Managing a team so things can be "passive" can be hard
- It takes you a ton of work to setup
- We still feel like quitting some days!
- Connection IS necessary for conversions and can't always be automated.
The reality is...stepping into the world of online business needs to be sustainable
you need to build a business that is optimized and has reliable conversions
You need to have the time to Pour into your family without being chronically consumed
You need to have an irresistible brand message that authentically connects
You need to be in alignment with what god has called you to do in this season
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You CAN build an online business that sets your heart on fire and brings life into your family.
You CAN build an online business that brings in consistent 5+ Figure months on auto-pilot.
You CAN build an online business that allows you to work 10-20 hours a week.
You want this freedom they talk about, and you want to get as close to passive income as possible without feeling icky or copying everyone else...and that's exactly
So you're probably STILL feeling like...
Where I can help you...
You don't have to build a business like the world
There is another way to do it, and you don't have to settle for the lies the world teaches you.
3
Your marketing is in your testimony
You have everything you need to market to your ideal client because it sits in your story.
2
You have something to teach
God gave you a talent and passion for something you need to share with the world.
1
So What's the secret, Ashley?
Well...it's to build an automated sales machine around your radical, God-given calling.
You might not have any clue what you're qualified to teach, yet alone that people will actually listen to you.
You're not sure HOW to build an audience that would actually want to buy your programs.
It's overwhelming to think about the technology you need to learn and all the content you have to create.
Or maybe you've tried to build a business in the past but you failed, and now you're scared this will become another expensive hobby.
Fear and imposter syndrome can be such a pain, right?
Now I know you have doubts...
and if you're being honest, you wonder "how do I actually make "passive" money doing this? "
You can take back your family freedom, build generational wealth, and create a ministry through your online business.
This freedom is possible and probable.
Girl,
I got you...
This Online Course Launch + Sales Roadmap
Which is EXACTLY why I created...
Enroll in our SELF-STUDY program where you'll learn how to CREATE, LAUNCH + SELL your online course (or coaching program) while making income and impact in your business ministry as well as give freedom to your family while doing what sets your heart on fire.
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PHASE 1:
Roots & Foundation
A deep dive into the foundational "roots" of who you are, who you want to be and how God wants you to incorporate this in your business to be authentic in everything you do. This is one of the most important yet "skipped" phases - without firmly planted roots, your business will fail to thrive.
DIVE INTO YOUR TESTIMONY
DEVELOP "I HELP" STATEMENT
DECIDE ON YOUR COURSE IDEA
PHASE 2:
Stem & Biz Basics
The stem that's required to support your bud - basically the business essentials. Thorough training on each and every aspect of the business basics that impact the backend of your business. All small business owners need to understand how these elements are essential to profitability.
DEVELOP YOUR SIGNATURE FRAMEWORK
PRICE YOUR COURSE
PLAN & RECORD YOUR CONTENT
5-Phase Bloom Framework
PHASE 3:
Bud & Branding
The budding potential that impacts e.v.e.r.y.t.h.i.n.g you do. Designing an authentic brand vibe through anything from your colors to your copywriting. Learn how to IMPACT your dream client and design your online business so it romances the people in your tribe. Build an irresistible brand!
HONE INTO YOUR BRAND STORY
BUILD A DREAM CLIENT PROFILE
DEVELOP YOUR COURSE BRAND
PHASE 4:
Vitals & Marketing
The water and sun that keeps your business blooming. Workflows that give you freedom and sustainable marketing that keeps your business alive and growing. Learn how these vitals are always impacting the health of your business, and what you can do to see it flourish.
CREATE SYSTEMS AND AUTOMATE
BUILD YOUR AUDIENCE
DEVELOP YOUR LAUNCH PLAN
PHASE 5:
Bloom & Sales
It's time to harvest the rewards of your planting - you are READY TO BLOOM! This section will walk you through EXACTLY how to conduct every stage of the sales process, from live launching to evergreen to sales strategies and more! NEXT - AUTOMATE YOUR BUSINESS + MAKE MONEY!
LEARN SALES PSYCHOLOGY
LAUNCH & MARKET YOUR PROGRAMS
ENROLL YOUR DREAM CLIENTS
TOOLKIT/TEMPLATES:
Funnel Assets
You will have everything you need to start or revitalize your online business from templates, to spreadsheets, to workbooks, to business checklists, to funnel assets and more! Never worry about your processes ever again. This course was designed to be a business-in-a-box so you can make changes overnight.
FUNNEL ASSETS (SALES PAGE, ETC.)
EMAIL SEQUENCES, CHECKLISTS
HOW-TO PLANNING DOCUMENTS
I felt like God put this vision of blooming in my heart. Taking this precious seed, cultivating the dream & blooming in our businesses.
It's not just about generating automated sales, it's about having the RIGHT OFFER that's in alignment with your God-given calling being sold to the RIGHT AUDIENCE in the place where you have FAVOR.
▸ ENROLLED $140K+ STUDENTS IN 6 WEEKS
▸ IMPLEMENTED TESTIMONY MARKETING
▸ ADOPTED A SERVE FIRST MODEL
▸ WORKED 2 DAYS/WEEK ON AVERAGE
▸ BUILT A BIBLICALLY SOLID BRAND
▸ ROCKED MY AUTO-LEAD GENERATION
You'll learn how I made $140k in 6-weeks...
Aligned offer -> Right Audience -> FAVOR
You'll learn how to automate your way...
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What's Included?
5-PHASE SELF-STUDY SELAH SIGNATURE COURSE
PEER SUPPORT FACEBOOK COMMUNITY
UNLIMITED LIFETIME ACCESS
ACCESS FROM MOBILE/TABLET AND DESKTOP
When you register, you will receive access to 60+ video trainings, guided workbooks, our peer support Facebook Group and several step-by-step tutorials (plus some fun bonuses!). Our course content was designed to be a "BUSINESS-IN-A-BOX," using an intentional and consecutive structure. It builds on itself and was created for online business owners who are looking for intensive training and business re-structuring.
+ Get These 5 Bonuses
‣ Pre-Built Funnel Templates(VALUE $997)
‣ The Productivity Playbook (VALUE $876)
‣ The Irresistible Offer Creator (VALUE $487)
‣ Facebook Ads Lead Generation Kit(VALUE $497)
‣ Simple Sales Call Script (VALUE $197)
VALUE $3054!!
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1 payment of $3477
Pay in Full + Get 30 Days of Personal Voxer Coaching Access to Me, Story & Sales Website Captivator, Photo/Video 101 + 4-Day Esther Bible Study!
One Payment
Get 4 ExtraBonuses!
12 payments of $347
Affordable 12-Month Payment Plan of $347/Month for 12 months. Pay off the course anytime if needed to pro-rate and save more!
Payment Plan
If you've made it this far...I want to ask you a question.
What do you value? We all make purchasing decisions based on our values.
So when you are looking back, 20 years from now, what do you feel like will have the most impact on your family?
-> That $5/day coffee habit?
-> Those monthly car payments?
-> The expensive weekend getaway?
-> 1-2 Months of mortgage or rent payments?
-> Expensive trips to Disney?
Truly ask yourself...
-> How much time do you have?
-> What is your time worth?
-> Can you spend another year re-inventing the wheel?
-> Do you want to make your business work or not?
-> How many more years will you *wait* to see your business work out?
-> Are excuses holding you back?
All treasure comes at a cost.
And we need a little help sometimes.
You don't have to DIY and re-invent the wheel - you can authentically automate your online course...
Investment
Immediate + Lifetime Access
Immediate + Lifetime Access
Want access to our group coaching programs? APPLY HERE
A deep dive into the foundational "roots" of who you are, who you want to be and how you can incorporate this into your business to be authentic in everything you do regarding God's calling. This is one of the most important yet "skipped" phases - without firmly planted roots, your business will fail to thrive.
- Discover your idea "seeds" so you can bloom and create the work/life of your dreams...
- Reach for your core "Why" and rebalance and focus on your needs so you can thrive.
- Understand your spiritual gifts and what God has positioned you for.
- Dive into your testimony and discover who God has put on your path to help.
- Work on your business plan through a peek into your mission, vision and values.
- Conduct a SWOT Analysis by analyzing your strengths, weaknesses, opportunities and threats.
- Dream big and set legacy building goals for your business + personal life.
- Uncover and create an "I help" statement that is in alignment with your calling + biz purpose.
- Master your business mindset and how you should be approaching the growth process.
BUSINESS BASICS (PLAN)
The stem that's required to support your bud - basically the business essentials. All online business owners need to understand how these elements are essential to profitability and managing business resources, as well as have a thorough plan for how they will grow their business and what they will offer.
- Make your business LEGIT through setup, forecasting and planning essentials...Remember, MBA here ;)
- Learn what apps, social media accounts, websites and email addresses you need.
- Choose a communication hub where you will organically market and become the homebase for your brand online.
- Forecast your income in a high-level way by creating your dream work schedule and pricing your programs and offers with sustainability in mind.
- Brain dump your signature framework and tap into creating a roadmap for your client.
- Prove your concept and course need through interviews and research.
- Finalize your signature framework with all the needed elements.
- Create a MACRO content outline for your program offering.
- Start planning for your offer bonuses and add incredible value.
- Learn how to create your offer content.
- Discover different offer delivery methods from audio, to slide decks, to video and more!
- Understand how to set up membership sites in a way that enhances client success.
- Create your detailed MICRO content outline for your program.
BRANDING/MESSAGING (CREATE)
The budding potential that impacts e.v.e.r.y.t.h.i.n.g you do. Designing an authentic brand vibe through everything from your colors to your copywriting. Learn how to IMPACT your dream client and design your online business in a way that romances the people in your tribe.
- Take your brand from bud to bloom and create the story your client has been craving...
- Narrow in on your brand and focus on what counts.
- Learn how to dive into your personal brand story for inspiration.
- Define your target client through dissecting their habits and needs.
- Romance your client through storytelling that speaks to their heart.
- Create a brand profile persona for your dream client.
- Influence your client through powerful, strategic and targeted copywriting.
- Understand the power of your brand voice.
- Influence your client's perception through the use of strategic brand colors.
- Choose impactful typography to enhance your visual brand vibe.
- Design purposeful logos that sway and sell.
- Build an intentional website that compels your client + calls them to action
WORKFLOWS/MARKETING (BUILD YOUR AUDIENCE)
The water and sun that keeps your business blooming. Workflows that give you freedom and sustainable marketing that keeps your business alive and growing. Learn how these vitals are always impacting the health of your business, and what you can do to see it flourish.
- Look at how I organize my online business, how to get organic/paid traffic and dive into my $140K+ marketing launch strategies.
- Learn how to organize your business operations for customer service, high sales and efficiency.
- Learn how to create efficient marketing and sales workflows.
- Use the strategic marketing mix to reach people who value your services.
- Leverage the most powerful online marketing channels and platforms.
- Dive into the difference between nurture marketing and active marketing.
- Understand funnels and get a breakdown of the customer buying journey.
- Know the importance of proper Call To Actions.
- Learn about the content marketing strategy.
- Use Instagram stories, reels and feeds to engage with your audience and directly connect with your people.
- Use Facebook Ads, Groups + Pages to nurture your audience and convert them into clients.
- Understand how to use email marketing to engage and connect with your audience.
- Dive into the power of podcasting and blogging.
- Understand what your basic funnel assets need to be.
- Create freebie website opt-ins and use email marketing to compel clients.
- Develop nurture sequences and start building your email list.
- Launch your services, products and programs using my proven launch strategy.
- Build a launch calendar and plan out your marketing stages.
THE SALES PROCESS (LAUNCH + SELL)
It's time to harvest the rewards of your planting - you are READY TO BLOOM! This section will walk you through finalizing your offer for launching, understanding sales concepts, live launching, evergreen funnels and client management.
- Learn my step-by-step systems for officially launching your programs and offers into the world with success...
- Finalize your offer and pricing, and get it ready to launch.
- Choose your launch funnel for your marketing campaign.
- Understand the difference between evergreen, live launching and pre-selling.
- Dive into the storytelling sales strategy.
- Understand the importance of scarcity & urgency during the launch process.
- Learn how to overcome client objections in a natural way.
- Understand what every sales page needs to convert.
- Learn the importance of thank you pages and checkout pages.
- Create the sought after launch lead magnet.
- Create a detailed launch calendar for your course or program launch.
- Dive into the live launch funnel assets.
- Get organic or paid traffic to your launch funnel.
- Write email sequences that have high conversion rates.
- Understand the importance of your pitch day.
- Get a pre-built 4-day launch.
- Use the live launch checklist to set up your very own launch.
- Add extras like Facebook Bots and SMS texting to notify your clients.
- Dive into creating a strategic evergreen funnel.
- Get acquainted with timers and tech for your funnels.
- Understand the scaling process as you continue to grow.
- Learn how to manage your clients and maintain boundaries.
- Discover how to handle refund and payoff requests.
- Decide how to manage early program pay-offs.
- Strategically gather testimonials and build your fan base.
What's Inside the Course?
Course Outline
And More!
Facebook/IG Ads, Funnel Templates, Workbooks, Etc.
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This course is the perfect fit for...
▸ You’re really wanting to design your biz around your life and God's purpose, and seek true transformation!
▸ You really want to make your business thrive and plan to do whatever it takes to get there.
▸ You want a business that not only brings you money, but allows you to work as much or as little as you want…all while making an impact on your community and family.
▸ You want to be creative and have the mental and emotional capacity to spend time doing the things you actually love.
▸ You are willing to buckle down and trust the process. You are open to new experiences and embrace the trial and error process.
▸ You've been trying to get your business off the ground, but it’s not growing quickly or making you enough money.
▸ You've been telling everyone you run an online business, but in all reality you’re not charging what you’re worth, not getting quality leads, lack systems & processes, and barely scraping by.
Who should enroll in the self-study course?
The Perfect Fit
It's time to monetize your God-given calling
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A: Yes! I've been praying about this for awhile and I feel called to specifically serve women since our community is very tight knit. Sorry guys!! However, if you are a married couple and have an actively involved wife in the business, then that would be fine!
Q: Is this only for women? What about married couples?
A: I don't. My stuff is great - I'm teaching you everything I know about business (which is from legit hard-earned experience and a formal Masters in Business Administration education). If you are hitting roadblocks though and feeling lost, I am absolutely here as a resource in that scenario. Please reach out - I am here to serve you and help you get on the right track if you're questioning your investment. Please don't invest unless you are serious about your growth. You are also responsible for the whole investment if you choose the payment plan option. I want you to be successful, and you have to be committed in order to achieve the results you desire. It's truly a huge deal that you are invested in the process and understand that this season is for planting.
Q: Do you offer refunds?
A: Hey, I get it. I am the queen of DIY and being resourceful. But as I got busier in my life, investing in education so I could have quick and strategic results was the best pay (and time!) raise I ever got. This course will pay for itself if you apply the principles correctly with only 1-2 students ideally. The real question is - can you afford NOT to change your business? Literally, if you keep operating like you have been, you will lose way more money in the short term and long term. Remember - high-interest car payments, rent/mortgage payments, $5/day coffee habits - it's where your priorities and values lie. Your clients will want to invest with someone who has invested in themselves.
Q: I can't afford it
A: Anyone who wants to build and sell an online course or coaching program! This was designed for you. At the end of the day, the core is the same for any type of online business. You don't have to be in a faith-based niche either. Some common clients include Health Coaches, Photographers, Network Marketers, Bloggers, Counselors, Planners, Teachers, Retirees, Stay-At-Home-Moms, Homeschooling Moms, Marriage Experts, Faith, Mindset Coaches, Parenting Experts, Small Business Owners, Marketing Professionals, Etc.
Q: What type of course-creator or coach is this course for?
A: If you are dedicated to the process, the course will take about 2-3 months to complete and launch if you are following the prompts and consecutively dedicated to working through the course.
Q. How long does the self-guided course take?
A: My greatest desire and my heart of hearts is for you to kill it in your business. But, I really can't guarantee that you will make it. I wish I could - but, if you trust my processes, follow my systems, and work your butt off - there is NO REASON why you won't be successful. At the end of the day, there is no replacement for hard-work. This is a season of planting so you can BLOOM. This is an intensive course for serious online biz owners looking to start or grow their businesses. It takes courage though - and it takes times. There is no quick fix, but if you're looking to stay in the industry long-term, this will absolutely transform your life.
Q. Can you guarantee I will be successful?
Some Common FAQ
Do you have questions?
A: This is actually the perfect time to take the course. Being busy, but not being where you want to be (or making the money you need) is a great motivation for starting. Even if you can't dive into the whole course right away - there are so many actionable, results-oriented pieces that you can apply immediately.
Q: I'm too busy right now - is this a good time to take the course?
A: ASAP! When you register, you will receive immediate access to The Selah Signature Course. You can get started as soon as you want, and you'll get access to the peer support group.
Q: How soon can I start?
A: Nope! Clarity comes with action and we walk you through specific trainings to help you dial in on this It's wise to get started and take the first step, in fact, maybe that step is the next step to knowing exactly what God called you to build (we have several students who start this way!!).
Q: I don't know what type of course I want to build, should wait to enroll?
A: Yes! If you would like to upgrade and join our group coaching community, then you will have the option to upgrade down the road. If you want to join now, go ahead and submit an application here.
Q: Can I upgrade into group coaching later?
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+ Get These 5 Bonuses
